Created as part of a state and local partnership to promote travel and tourism, the artwork is an extension of the 48-year-old Virginia is for Lovers brand, and one of more than nearly 100 giant LOVE letters, called LOVEworks, in towns and cities across the Commonwealth.
The central theme of the Chesapeake branding campaign centers on the natural beauty and great outdoors in Chesapeake. Many visitors don’t realize that Chesapeake is a hidden gem of natural beauty only minutes from urban Norfolk and the millions of tourists in Virginia Beach. In Chesapeake there are miles of gorgeous green spaces, free parks, and over 22 miles of water ways making it a refuge for wildlife.
The design for the Chesapeake LOVE sign is specific to the features of Chesapeake. The design incorporates the animals easily seen around Chesapeake. The sign is carved out of loblolly pine with letters standing six feet high. The L is in the shape of a blue crab, the O is two river otters playing, the V will is the Blue Heron from the City seal and the E is a black bear with her two cubs. All are indigenous to the City of Chesapeake.
Enjoy this beautiful work of art. And don't forget to tag photos in social media with #PeakeLOVE and #LOVEVA